Data analysis is analyzing the data of advertisement released to various media based on the company's needs. Its purpose is to promote the ROI of the company to maximize the profit.
2.我从09年底在百度工作至今,更多是做SEM工作和少量的数据分析。所以对这个行业也很感兴趣,所以选择了这份工作。
I have been working at Baidu since the end of 2009, mosted engaged in SEM and a little of data analysis. I am very interested in this field, and that's why I chose this job.
3.降低成本 Reduce the cost
4.很多时候利用数据分析和SEM来使客户的网站能够减少不必要的点击花费和提高收益(不知道这个算不算)
Many times, data analysis and SEM can help reduce unnecessary clicking cost and increase profit for our clients' websites (I'm not sure whether this counts)
5.我的工作主要是SEM,所以天天需要跟客户直接打交道,所以不知道如何举例子才好
My main job is SEM and I interact with the clients on daily basis. So I don't know what kind of examples I should give.
6.如果我很荣幸能加入XXX的分析团队,我想我就说服了你
If I have the honor to join the analysis team of xxx, I believe that will mean I have convinced you.
7.XXX是个非常出色的公司,在这里我能学习很多东西。同时也与我的工作经验有关联,并且我喜欢这一行
xxx is an excellent company. I will be able to learn a lot here. Besides, this job is related to my working experience, and I'm very interested.
8.DoubleClick的生存核心是“动态广告报告与目标定位”技术,允许各网站及网络通过他们的中央服务器管理,他们各自的广告服务及统计报告。
The survival core of DoubleClick is the technology of "Dynamic advertisement reporting and targeting", allowing websites and networks manage their own advertisement services and statistic reports via their central servers.
9.时间有限,暂时没有分析结果
Due to time constraints, no analysis result is available yet.
我们通过多方面了解,总结三个网站SEM推广的方法技巧:
1、百度推广关键词的选择
需要以企业产品和服务为核心抓住客户搜索习惯及心理。企业网络宣传的核心是企业的产品、服务、品牌。涉及企业产品、服务、品牌的名称词汇自然成了参与竞价的首选。这些词汇往往大多是热门词,但是在实际网站推广中,过热的词百度推广性价比并不高,企业要不断的观察关键词,适当添加长尾词来提升账户,真正的优质账户都是在实践中自己摸索出来的。
2、百度网站推广地域及时间
账户的推广地域根据产品、业务和服务的特性选择业务覆盖范围内的地域进行sem投放,很多企业业务只能及省内,然其却向全国投放,虽然带来了大量的广告流量,但同时也花费了不少金钱。提升效益是必然的。网站推广时间应和客服咨询同步进行,否则会造成网站sem费用的大量浪费。
3、百度推广关键词标题及创意
百度网站sem推广标题和创意的选择很关键,直接影响质量度,进而影响账户质量、排名、消费和sem推广效果,标题描述撰写规范,准确规范,主题明确;简明精练,言简意赅;突出与关键词的相关性;突出实效性。
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