2、个人,一般个人团队手上优化的企业数量并不是很多,因为价格高,优化的很精确。所带来的效益是正比的。
如果你想一个不懂得优化,或者应付的工作,那就考虑网络公司,成本低,效果小。相反的就考虑个人或者团队。
推荐Q:24200~86874。昆山SEO优秀站长。
网站优化关注的几个要点
1、内容为王,链接制胜
在搜索引擎刚出现时,判断页面与关键词的相关性时,主要以页面上的元标签、关键词标签、H标签等为主,按照这种相关性判断网站权重,只要网站页面上能多次出现相关关键词,并可获得相应的高权重。
但这种算法随后被站长们大量恶意使用,于是搜索引擎升级算法以外链为主要判断因素,外链成为搜索引擎判断网站权重的重要指标,导入链接内容相关性以及锚文字,成为判断排名算法的重要因素之一,尤其是真心来自其他网站的导入链接。
网站内容的质量,页面本身的优化、网站的内外链建设依旧是工作的基础,“内容为王,链接制胜”这句话是经过多少的前辈总结的,做SEO这句话是永恒不变的。
2、网页HTML符合W3C标准
虽然搜索引擎是无法抓取网站程序的,但搜索引擎会最终判断它的执行效率,对于输出的HTML代码,搜索引擎还是要分析一下的,输出的HTML代码是否有语法错误、是否整齐、是否有沉余代码或空标签、是否符合W3C,这些都会对您的网站的最终得分产生影响。
我知道很多人可能会不同意这个观点,尤其是代码整齐也会对SEO产生影响吗,我说会的,它代表了一个程序员的修养,您的代码写得越规范,搜索引擎会判定这个网页的作者也就是程序员的水平越高,一个高水平的程序员创作出的网页的质量也会比低水平的程序员创造出的网页质量要高。
SEO论坛建议让你的网页符合W3C标准,对Google的优化特别有帮助,比如尽量不要使用新页面弹出,标签的配套等等,对搜索引擎优化也有好处,但是因为中文站点大部分都不符合W3C,所以百度一时半会也无法将它的权重提的特别高,但有一点是可以肯定的,W3C了肯定比不W3C好。
3、页面信噪比的控制
网页信噪比是指一个网页上的文字内容与html代码的比率,从搜索引擎的原理来讲,其抓取系统首先是将整个网页下载下来,然后将里面的文字内容提取出来,经过分析去除html格式,清除噪音,然后分词,最后存入索引库。
在这个过程中,搜索引擎也会经过去噪的过程,很明显,网页信噪比越高,搜索引擎抓取的效率就会越高,搜索引擎蜘蛛每天需要处理很多的数据,如何能够快速的提取网页的主题信息是个十分重要的任务。
当然一切能够增加文本内容比率的方法都应该是提高网页信噪比的方法,主要有减少网页中的图片、flash、将html页面内的css样式转化成外部调用的css样式表,封装css、js等,这些方法都能够有效提高信噪比。
任何一种计算方法,都是以蜘蛛读取最少数据获得最多有用信息为依据,这个原则是对搜索引擎最友好的原则。
所以,页面更加简洁,信息主体更加明确,噪音更少是将来SEO优化的趋势,用户体验提高的同时,这种页面结构对于蜘蛛来讲也更加容易消化。
4、品牌影响力增大
网站内容一定要做到简要原则,做好栏目分类定位,例如公司介绍,联系方式,行业优势等等做到清楚明了,尤其是企业站点,做的就是品牌宣传,既然是品牌就是有形象的,那么整个网站风格要有区别于垃圾网站,风格应以大方得体为宜。
扩大品牌的影响力帮助客户做出选择,或者能帮助产品获得溢价,或者让客户产生无法离开的忠诚度,搜索引擎希望自己能提供这样的优质品牌网站给用户,希望能帮助用户更好的解决问题。
5、网站口碑建设
我们都知道,百度中文搜索很强大,“百度更懂中文”那不仅仅是一句广告语,实际上也确实如此,百度对语义的分析也强于谷歌。
百度在分析网页的时候会对网页的内容的语义进行分析,分析一些描述性关键词的意思,如果发现了你的公司名称、网站名称或是产品名称并且描述的内容都是褒义,都说你好,那么您肯定会获得加分,如果都是贬义,说你不好,那么肯定会被减分。
所以,这就告诉我们,口碑很重要,我们要对自己在互联网上的口碑进行管理及建设,尽可能消除负面内容,增加正面内容。
6、网站营销因素与SEO技巧的融合
营销型网站一定是为了满足企业的某些方面的网络营销功能,比如面向客户服务为主的企业网站营销功能,以销售为主的企业网站营销功能,以国际市场开发为主动企业网站营销功能,以上简单列举均是以实现企业的经营目标为核心,从而通过网站这样的工具来实现其网站营销的价值。
在营销型网站解决方案中,搜索引擎优化工作为基础和长期的工作,从网站的策划阶段乃至从网络营销的战略规划阶段就已经开始,而其又贯穿于网站的整个运营过程。
网站内容不光要注重关键词嵌入的把握,同时营销、引导的元素应当更加成为工作重心,没有营销、引导的页面,SEO做的再好又有什么用呢?
7、网站多元化流量的建设
我们的网站虽然以SEO为主,但是从来没有认为SEO是网络营销最不可或缺的项目,反而认为不应该以任何一个网络营销单项为唯一的策略。
也就是必须兼顾SEO流量、社交媒体流量、平台合作流量等等其他流量,才不会因为某个道路受阻而影响整个网站的生存,尤其看过许多中小企业依靠搜索引擎的SEO流量来经营他们的网站,是一件非常危险的事情。
你根本不知道何时会失去SEO流量,因为正面的SEO掌控权在别人手中,所以你必须更要分散流量。
尤其近日来,百度不断扩展自己的合作平台,给行业网站的导入流量就越来越少了,因此我们也不能全部依靠搜索引擎的免费流量。
8、高端的用户体验是重点
好的网站体验首先要求网站打开快、网站设计良好、清晰明了的网站内链导航结构、明确的网站定位,这些都是影响网站体验度的因素,站长需要对这些因素加入SEO优化因素,并逐步的完善网站。
胜在细节,要想做好SEO优化,用户才是核心,有了固定的用户群体才会拥有终端,企业的市场才会越做越大,如今SEO不再是拼外链、拼关键词堆积,而是拼用户体验的时代,用户体验是一切,是根本,是王道,是上帝,是SEO生存的重要法则。
9、注重移动SEO技术
在许多统计数据中,都显示移动设备流量的快速成长,移动SEO将是网站很重要的议题,你必须具有Mobile Friendly(具有适合行动设备使用的接口)的移动网站,才能够让你的网站在移动时代具有竞争力。
未来移动互联网不仅仅是SEO,就像是客户端,不是只有SEO会想到,相反,其实SEO基本都没想到这货还跟seo有什么关系,可实际上,只要有搜索、只要这些数据的来源是取自网络,你的数据就有可能被检索到,而如果真正被检索到,这才是真正的SEO。
10、SEO已经趋向于社会化
社会化媒体与SEO也有着紧密的关系,社会化媒体上的链接代表着最热门的话题,最受欢迎的网站,搜索引擎不把这些链接纳入算法,将无法反映出最新、最快、最权威的内容。
所以,就算这些链接不能被当作普通链接那样处理,搜索引擎也一定会,或者将会,按某种方式把它们考虑进排名算法中。
结语:良好的用户体验是网站受用户亲睐的原因不假,但是,现今的SEO如果一味的追求用户体验,忽略了SEO最原本的东西,那么SEO也就不再是SEO。
既然说SEO不是一种纯技术,是一种营销方法,是策略,SEO最终的目标是营销,那么我们就应该把营销的思想加入到现今的SEO搜索引擎优化当中,本着SEO的基本方法,注入营销的思想和策略去做SEO。
01. Every day to tell their own time, I was really good 『』.02. angry is another mistake to punish oneself.
03. life without friends is like life, is not the same as the sun.
04. tomorrow's hope, let us forget the pain of today.
05. life if stripped of ideals, dreams, fantasies, it will be just a bunch of shell of life.
06. LED patent is not the sun, you also may shine.
07. fool with a body to monitor heart, the wise man with a heart monitor body.
08. the only way to obtain happiness is cherish what you have and forget what you do not have.
09. greed is the real poverty, meet the most real wealth.
10. you can get the whole world with love, you can also lose the world with hate.
11.'s value in being the temptation to be determined.
12. Young is the only thing we have the right to weave the dream time.
13. youth never again immediately redeem a classic.
14. there is no language of love, all text is boring.
15. true love should surmount the length of life, the width of mind, soul.
16. the power of love is big enough to make you forget everything, but actually as small sand of envy can not accommodate.
17. When a person is really the moment of consciousness, he gave up pursuit of the wealth of the outside world,ugg shoes, and to pursue his inner world of real wealth.
18. as long as confidence, people will never be defeated.
19. regardless of when you start, it is important not to stop after started.
20. Whether you come to an end, it is important do not regret after ended.
21. If a man is his biggest weakness of the enemy.
22. If a man is his best friend brave.
23. 『not』 exist only in a fool's dictionary.
24. Entertains the highest hope, for the greatest efforts to prepare for the worst.
25. home! Sweet Home! World best
26. Idlers will make people mentally rust.
27. Everything must be the point of view it with manifold.
28. ideals in place, hell is heaven.
29. there is hope in the place, the pain may becomes happiness.
30. all the victories, and conquered his own victory than up, they are insignificant.
31. all the failures,LV boots, and the loss of their failure to compare, is insignificant.
32. God never complain about people's ignorance while people actually complains the unfair of God.
33. The happy life should fill the anticipation, surprise and gratitude.
34. world the most exhausting things falsely.
35. feel that they do and not do, in fact, only in an idea.
36. The first youth is God'ssecond youth is through their own efforts.
37. less anticipation in advance then the concern of people will be more comfortable.
38. ideas, such as drill, drill down to focus on one thing only power.
39. who does not lose direction, they will not lose their own.
40. If you once eulogized the daybreak, then also ask you to embrace the darkness.
41. regards to not be so careful, but it must be sincere and moving.
42. life is not important to the location of the station, but the move direction.
43. when you can fly, fly, do not give up.
44. When you can dream,chanel boots, do not give up the dream.
45. When you can love, love, do not give up.
46. Life is too short, today, tomorrow may not be able to be abandoned.
47. Genius is one percent inspiration and 99 percent effort.
48. people always cherish, but forget what you have.
49. Happy to know how to share, to double the pleasure.
50. their first highly of themselves, others will think highly of you.
51. 1 today will exceed two tomorrow.
52. keep in mindevery day is the best day of the year.
53. optimist sees the opportunity in the disasterpessimist sees the disaster in the opportunity.
54. courage does not mean that fear does not exist, but dare to face the fear, to overcome fear.
55. willing to admit errors are wrong has been changed by half.
56. Tomorrow is the world's fastest piece of land value, because it is full of hope.
57. the ideal way is always ready to have confidence in the people.
58. all the deception, the self-deception is the most serious.
59. biggest mistake in life is to constantly worry about making mistakes.
60. turn your face to the sunlight, there would be no shadow.
61. Experience is the extract from the pain.
62. to face the past with the least remorse.
63. with the least waste of the face now.
64. with the most dream to face the future.
65. happiness is not because it thought to have more than less.
66. Your choice is do or do not, but do not do will never have a chance.
67. If you want to have the perfect friendship, and may never find a friend.
68. unsatisfactory sad fall in. Do not put the time,YSL shoes, think about the days with laughter.
69. think of myself as a fool, do not know to ask, you will learn more.
70. Before correct others, meditate on yourself whether you make mistake.
71. because of fear of failure and not a go, will never be successful.
72. to overcome the anxiety and frustration of life, may learn to be their own masters.
73. You can not control the weather, but you can change your mood.
74. a sense of loneliness and abandonment is the most terrible poverty.
75. imaginations is more important than knowledge.
76. scattershot life is like sailing without a compass.
77. good to play their role, doing my thing.
78. all the great action and thought, there is a small start.
79. complacent should be kind to others, because you will need them when frustrated.
80. learn to do anything to get step by stepmore articles
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